http://www.screencast.com/users/magalax/folders/Jing/media/4b7622db-63c7-4fce-b8c4-f3f66404e043
TVTrip is a video hotel search tool.
World Cup Trailer
Il y a 15 ans
vendredi 20 novembre 2009
TVtrip
Please check out my new Jing presentation on TVtrip.
http://www.screencast.com/users/magalax/folders/Jing/media/4b7622db-63c7-4fce-b8c4-f3f66404e043
TVTrip is a video hotel search tool.
http://www.screencast.com/users/magalax/folders/Jing/media/4b7622db-63c7-4fce-b8c4-f3f66404e043
TVTrip is a video hotel search tool.
samedi 31 octobre 2009
CrowdSpring & Crowdsourcing
CHeck out my first Jing presentation here.
http://www.screencast.com/users/magalax/folders/Jing/media/289d1471-cc8d-409c-b077-e94b085d5499
http://www.screencast.com/users/magalax/folders/Jing/media/289d1471-cc8d-409c-b077-e94b085d5499
lundi 26 octobre 2009
samedi 10 octobre 2009
Recap on Innocentive@work's article
Innocentive@work belongs to the website Innocentive and resorts exactly to the same concept, except that the challenge is at first only opened to the company's own employees.
Resorting to an external company to solve the problems internally can look very weird at first.
Nevertheless, here is where Innocentive is one more time innovative.
It is obvious for many of us that today, in many companies, the communication among different fields (marketing, logistics, operations, sales etc.) can be tough, even though all are working on the same subject.
Therefore, the Innocentive@work is innovative as it brings along new sources of ideas and problem solving. It is comparable to crowd-sourcing as the different fields of one company can be very different (different ways of working, different ways of dealing with problems... in a word: different mind-sets). Moreover, it enables cost-saving and is faster than these R1D departments, often completely disconnected from the core business.
The whole idea is that a company's best customers is the company itself. It is therefore able, with little external logistic help, to solve the challenges in-house.
mardi 6 octobre 2009
Analysis of Vente Privée
Description of the business: A Merchant model
The website aims at selling branded goods, through time-limited sales, making high discounts from retail prices.
Most often, the brands have a strong brand image, trendy or sexy.
Actually, these brands often have a lot of stock, but cannot display huge discounts on their storefront windows.
Customer groups served
The customer groups served are linked to the marketing tools created to approach them. These are very strong tools:
– Realization of great trailers to promote the sales
→ Brand image is preserved as the website tries to be very trendy
– The welcome page changes very often
– A blog emphasizes the new trends, exhibitions, lifestyles etc.
Therefore, the target customers meant to be sensitive to these marketing tools are:
– Women/ Men interested in trends
– Urban people
– Families (kids clothes sales, linen, kitchen accessories, gastronomy)
– New products/ new targets: financial products (AMEX), travels
Sustainability of the model
Vente Privée has a very strong position on the market. The creator had a long experience in the industry offline. And the retailers want to work only with the predominant actor: 1 sale is enough to clear the stock, due to the number of active members (3.5 million of customers, 7 million signed in).
Vente Privée represents a real supermarket with high quality products. Nevertheless, a possible risk can be a dilution of the brands' positioning.
Revenue sources
The sales represent the main revenue.
Additional revenues come from partnerships with artists, exhibitions and luxury brands in rosebuzz.
For example:
– Patricia Kaas for the release of her new album
– Shopping suggestions through shooting with Cerruti, Gucci clothes etc.
Other potential revenues could be generated from the sale of the audience and the sale of the customer database.
Online/offline model?
The model of pure discount sales has been applied offline for a long time, with clearance sales and outlet stores for ex. But it was dangerous for the renowned brands to display huge discounts in outlet stores, because they could not control the future of their goods.
Now, the website enables the brands to get rid of the stock quickly, so that it does not affect the brand image.
Moreover, the site is built in order to enhance the brand’s DNA and universe (through trailers, rosebuzz etc.)
Second, it is not a pure model, and all the partnerships created in rosebuzz could not exist offline.
Summary of article : http://vente-privee.blog.lemonde.fr
1. Vente Privée represents a real online supermarket, and the range of the proposed discounted goods keeps growing.
A new step forward has been taken in September 2009 with the sale of the Bank product American Express Card.
→ Vente Privée is getting further from its original concept.
2. Vente Privée is undoubtedly the largest actor in the online clearance industry. But there are many niches and emerging actors.
Vente Privée represents « only » 60% of the market, and this share is meant to decrease.
3. One of the principle on which Vente Privée relies on is the buzz marketing. Thanks to word-of-mouth and buzz, customer acquisition cost is very low.
4. The opportunity of the crisis for the online clearance industry is high:
the e-business growth is decrasing at the moment, but still remains positive by 11% !
5. Evolution of the business model:
More and more clearance websites begin to open their own online stores, without any discount.
We also observe conversion into editorial websites, such as 24h, or Vente Privée’s rosebuzz blog.
Application of Vente Privée's model to another industry: the Hotel industry.
The online model would enable independant or chain hotels to propose discounted rooms during low occupancy periods (week-end for business hotels, winter for Riviera hotels, day-use for airport hotels etc.)
This would decrease their RevPar but increase their Occupancy Rate.
As the hotel industry has a very high operating leverage (very high fixed costs _electricity, staff etc._ and much fewer variable costs _linen, amenities etc.) it would end up in additional revenues that would cover the few additional variable costs.
Moreover, such a website would be very convenient for hotels with high-end brand image. They could this way make additional revenues through discounts without displaying these discounts on their front windows.
In conclusion, this model could perfectly apply to the hotel industry.
As a matter of fact, The website Voyage Privé resorts more or less to the same concept.
It is slighly different as it proposes more complete packages, with hotel and air transport. Therefore, it must be more complex to manage, as they must deal with different kinds of supplier to create each package.
The website Voyage Privé meets a great success. The users who actually purchase a travel represent a small percentage of the signed-in members (low« taux de transformation »); but that is because buying a trip is somehow different from buying a T-shirt (more involvement). The price is as well higher, and therefore, the amounts of the sales balance the smaller number of sales.
jeudi 24 septembre 2009
samedi 25 juillet 2009
Globalize InnoCentive
- Make the Internet page more visual and explicative
- Reorganize the different elements, and make it easier for solvers to find the companies and the domains they are the most interested in
- Resort to visual thinking through clusters, spheres and bridges
- Develop advertising and public relations on an international level, based on the country targeted
- Use glocalization, to be adaptive to each market and than find out how the field or region relates to others.
- The cluster concept:
For example a problem concerning a new Bottle cap, is linked to several clusters. If I am specialized in engineering caps, I will be able to find these kind of problems in the clusters: Food and Beverage, or health care, or engineering, Lifestyles&trends, HACCP, etc.
- Reorganize the different elements, and make it easier for solvers to find the companies and the domains they are the most interested in
- Resort to visual thinking through clusters, spheres and bridges
- Develop advertising and public relations on an international level, based on the country targeted
- Use glocalization, to be adaptive to each market and than find out how the field or region relates to others.
- The cluster concept:
For example a problem concerning a new Bottle cap, is linked to several clusters. If I am specialized in engineering caps, I will be able to find these kind of problems in the clusters: Food and Beverage, or health care, or engineering, Lifestyles&trends, HACCP, etc.
jeudi 23 juillet 2009
samedi 27 juin 2009
mercredi 24 juin 2009
The long long tail theory
Last.fm is a webradio and a social network, gathering information about consumers’use of music. It offers the consumer a very wide range of music according to your profile and to the profile of other users.
Last.fm resorts to the concept of the Long-Tail.
In my opinion, the long tail concept supports the theory according to which customers are in charge.
This business model, based on the virtual market, puts the traditional balance between supply and demand upside down. Therefore, it shall lead businesses to target niche markets.
Thanks to long-tail concepts, consumers can find products that are not only designed to please the mass market, that is, what is considered as mainstream taste.
On the contrary, customers are “in charge”. They have the power to pull their needs and wants from the suppliers or artists etc. They do not simply wait for what the big retailers want to offer in order to make big sells.
I believe one large difference relies in the direction of the relationship between the supplier/retailer and the consumer. Instead of customers pulled to buy mainstream products, through a whole bunch of mass marketing strategies, we here have free, responsible and curious consumers which know they can find whatever they look for. Then, they also get suggestions for other movies, music etc. that they might be interested in.
Clever use of the Internet.
Maybe the right path toward the end of acculturisation and massive blurring globalization!!
This business model, based on the virtual market, puts the traditional balance between supply and demand upside down. Therefore, it shall lead businesses to target niche markets.
Thanks to long-tail concepts, consumers can find products that are not only designed to please the mass market, that is, what is considered as mainstream taste.
On the contrary, customers are “in charge”. They have the power to pull their needs and wants from the suppliers or artists etc. They do not simply wait for what the big retailers want to offer in order to make big sells.
I believe one large difference relies in the direction of the relationship between the supplier/retailer and the consumer. Instead of customers pulled to buy mainstream products, through a whole bunch of mass marketing strategies, we here have free, responsible and curious consumers which know they can find whatever they look for. Then, they also get suggestions for other movies, music etc. that they might be interested in.
Clever use of the Internet.
Maybe the right path toward the end of acculturisation and massive blurring globalization!!
samedi 13 juin 2009
FReEMIuM
The website Musicovery is a model of Freemium, as everybody can listen to music for free.
The majority of users use this free version of Musicovery, while a few others pay to get extra features. It also works with Itunes and PS3.
Moreover, the user can subscribe for free and register their preferences. This way, Musicovery can sell the profiles of its registered users to other companies.
The majority of users use this free version of Musicovery, while a few others pay to get extra features. It also works with Itunes and PS3.
Moreover, the user can subscribe for free and register their preferences. This way, Musicovery can sell the profiles of its registered users to other companies.
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