Innocentive@work belongs to the website Innocentive and resorts exactly to the same concept, except that the challenge is at first only opened to the company's own employees.
Resorting to an external company to solve the problems internally can look very weird at first.
Nevertheless, here is where Innocentive is one more time innovative.
It is obvious for many of us that today, in many companies, the communication among different fields (marketing, logistics, operations, sales etc.) can be tough, even though all are working on the same subject.
Therefore, the Innocentive@work is innovative as it brings along new sources of ideas and problem solving. It is comparable to crowd-sourcing as the different fields of one company can be very different (different ways of working, different ways of dealing with problems... in a word: different mind-sets). Moreover, it enables cost-saving and is faster than these R1D departments, often completely disconnected from the core business.
The whole idea is that a company's best customers is the company itself. It is therefore able, with little external logistic help, to solve the challenges in-house.
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