Last.fm is a webradio and a social network, gathering information about consumers’use of music. It offers the consumer a very wide range of music according to your profile and to the profile of other users.
Last.fm resorts to the concept of the Long-Tail.
In my opinion, the long tail concept supports the theory according to which customers are in charge.
This business model, based on the virtual market, puts the traditional balance between supply and demand upside down. Therefore, it shall lead businesses to target niche markets.
Thanks to long-tail concepts, consumers can find products that are not only designed to please the mass market, that is, what is considered as mainstream taste.
On the contrary, customers are “in charge”. They have the power to pull their needs and wants from the suppliers or artists etc. They do not simply wait for what the big retailers want to offer in order to make big sells.
I believe one large difference relies in the direction of the relationship between the supplier/retailer and the consumer. Instead of customers pulled to buy mainstream products, through a whole bunch of mass marketing strategies, we here have free, responsible and curious consumers which know they can find whatever they look for. Then, they also get suggestions for other movies, music etc. that they might be interested in.
Clever use of the Internet.
Maybe the right path toward the end of acculturisation and massive blurring globalization!!
This business model, based on the virtual market, puts the traditional balance between supply and demand upside down. Therefore, it shall lead businesses to target niche markets.
Thanks to long-tail concepts, consumers can find products that are not only designed to please the mass market, that is, what is considered as mainstream taste.
On the contrary, customers are “in charge”. They have the power to pull their needs and wants from the suppliers or artists etc. They do not simply wait for what the big retailers want to offer in order to make big sells.
I believe one large difference relies in the direction of the relationship between the supplier/retailer and the consumer. Instead of customers pulled to buy mainstream products, through a whole bunch of mass marketing strategies, we here have free, responsible and curious consumers which know they can find whatever they look for. Then, they also get suggestions for other movies, music etc. that they might be interested in.
Clever use of the Internet.
Maybe the right path toward the end of acculturisation and massive blurring globalization!!
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